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1 анализ действий пользователей
Security: user activity analysisУниверсальный русско-английский словарь > анализ действий пользователей
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2 управление спросом
управление спросом
1) Это функция выявления всех видов спроса на продукцию и услуги для работы на рынке. Оно включает формирование приоритетов источников спроса в случае нехватки поставки. Должное управление спросом облегчает планирование и использование ресурсов для прибыльного результата бизнеса.
2) В маркетинге это процесс планирования, осуществления, контроля и мониторинга разработки, ценообразования, продвижения и дистрибуции продуктов и услуг для достижения тех операций, которые соответствуют потребностям организации и индивидуальным потребностям.
Синоним: управление маркетингом (marketing management)
[ http://www.abc.org.ru/gloss.html]
управление спросом
(ITIL Service Design)
(ITIL Service Strategy)
Процесс, отвечающий за понимание, прогнозирование и влияние на спрос заказчиков на услуги. Управление спросом работает соместно с управлением мощностями для обеспечения наличия у поставщика ИТ-услуг мощностей, необходимых для удовлетворения этого спроса. На стратегическом уровне управление спросом может использовать анализ профилей бизнес-деятельности и профилей пользователей, а на тактическом уровне – дифференцированное взимание оплаты для побуждения заказчиков к потреблению ИТ-услуг в периоды наименьшей загрузки, либо временные меры для реагирования на неожиданное увеличение спроса или на сбой конфигурационной единицы.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]EN
demand management
(ITIL Service Design)
(ITIL Service Strategy)
The process responsible for understanding, anticipating and influencing customer demand for services. Demand management works with capacity management to ensure that the service provider has sufficient capacity to meet the required demand. At a strategic level, demand management can involve analysis of patterns of business activity and user profiles, while at a tactical level, it can involve the use of differential charging to encourage customers to use IT services at less busy times, or require short-term activities to respond to unexpected demand or the failure of a configuration item.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > управление спросом
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